Do you have a clear direction set for your company (or yourself)? Join us as marketing strategist, Christine Hollinden, Principal of Hollinden | professional services marketing guides us through "Developing a Strategic Marketing Plan." Whether it's taking your firm, department or yourself to the "next level," you'll learn value tips on how to develop and implement a solid plan to make 2010 a stellar year!
Christine Hollinden '87 is Principal of Hollinden | professional services marketing. Ms. Hollinden has been helping services firms build brands and drive business development for 25 years. Prior to founding Hollinden in 1993, she was Director of Marketing for KPMG in Houston, Coopers & Lybrands Regional Communications Manager, and Marketing Coordinator for Grant Thornton. Ms. Hollinden is also an Adjunct Marketing Professor at the University of St. Thomas. She earned a BSBA from the University of Houston at Victoria and an MBA from Texas A&M University. Ms. Hollinden is Director of Branding for the American Marketing Association Houston Chapter, and is a member of the Public Relations Society of American and American Advertising Federation. Ms. Hollinden is president-elect of Entrepreneurial Women Presidents, a member of the Executive Committee for the Mays Business School Center for New Ventures and Entrepreneurship and one of the program coordinators for our own Aggie Women's Networking Luncheon.
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